I, having left pint number five at home, had club soda. For the next three hours they drank frozen margaritas and ate truffle-lobster mac-and-cheese. However, by the time I arrived at the restaurant where my friends were watching The Golden Globes that night, my stomach was rumbling. By dinner, I’d had as much Stevia-fueled sweetness as my sugar-addicted taste buds could ever want. Eating ice cream instead of salad for lunch is awesome. I’m in good shape for a sedentary desk worker after hunching over a computer at 165 pounds for most of my late twenties, I’d now been pumping iron with a trainer for the past year and running on off days to compensate for my love of pizza and Kit Kats.
My morning measurements showed 153.5 pounds and 15 percent body fat, with a 41” chest and 31” waist. (I do not have a microwave or a legitimate heater.) Would the Halo Top math truly add up in my favor? Or would the fact that it’s, you know, ice cream fatten me up despite the low calories? Would I get pimples from all that dairy? Would I shart during a work meeting?Īnyway, I would need to steal a spoon from the office or something, because what 30-year-old guy owns real silverware? I ended up putting the pint in front of a space heater for a few minutes and making out all right. I’ve had my brain electrocuted and body frozen, and now I would embark on a ten-day brain freeze. Last year, I ate at 11 pizza places in one day to contrast the “best of the best pizza in New York.” When I became vegetarian eight years back, it was for experiment's sake first, ethics second. Three years ago, I lived off of a tasteless chemical sludge drink called Soylent in order to fact-check its founder’s health claims. This would not be the first time I’d donated my body to personal scientific exploration. (And certainly never with hopes of getting skinnier.) I’d be eating nothing but ice cream. Flavors: Chocolate, Vanilla, Mocha Chip, Mint, Strawberry, and Birthday Cake.įor ten days, I would do what surely a number of homo sapiens (primarily World of Warcraft addicts) had done before-but never in the name of research. Contents: 50 pints of Halo Top ice cream. Which is why I soon found myself staring at a styrofoam crate in my living room from. That’s pretty much a supermodel diet, but with enough protein to support my 3-times-a-week weight-training regimen. But as a data geek with an incredible sweet tooth, I quickly did some math: By eating five pints of Halo Top a day, one would get a whopping 120 grams of protein, only 80 grams of carbohydrates, and a respectable 60 grams of fat-at only 1,200 calories. Morgan Securities and Barclays, with LKP Global Law serving as legal counsel.I ate a whole pint of chocolate in the parking lot.įor most health-conscious types, that would probably be the end of this story. UBS Investment Bank was the financial advisor for Wells on the deal, with the law firm of McDermott Will & Emery serving as legal advisor. and Canada under a new company that Doug Bouton, president and chief operating officer of Halo Top, plans to operate after the deal closes, Wells said. Halo Top will be expanding outside of the U.S. To stay ahead of the rapidly proliferating competition, the company has added retail shops as well as a nondairy line and frozen pops. Vanilla, at the low end, compares with 1,000 calories for a Haagen-Dazs or Ben & Jerry’s pint. Halo Top’s appeal is simple: a no-shame pint of low-sugar, high-protein ice cream with just 240 to 360 calories for the entire carton. Halo Top’s offices were in a low-rent co-working space in Los Angeles’ Fairfax District. Halo Top did not own its own factory and had to refine its recipe to avoid blowing up the production pipes in its contractor’s facility because the original formulation was too thick. The idea that led to Halo Top had the most modest of beginnings: in Woolverton’s apartment with a $20 ice cream maker as he sought to reduce his intake of refined sugar and carbohydrates.
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